Finding the Perfect Name for Your Fashion Business Just Got Easier!
2020 was the year that everything changed in the fashion industry. As the COVID pandemic sent shockwaves worldwide, the fashion industry experienced its worst year on record, with nearly every publicly traded company losing money.
But it didn’t end there because consumer behavior evolved, supply chains were disrupted, and the year came to a close, with many countries seeing a second wave of illnesses.
The fear and stress of 2020 led many entrepreneurs to hunt for silver linings that’d help their business survive the change sweeping over the world. And one of those silver linings is the perfect brand name.
It’s true that in the fashion industry—where appearance is gold—brands with the perfect names find it easier to stand out and shine. So if you ever intend to start your fashion company, getting the perfect name is critical, and here’s how you can do it.
Four Steps to Finding the Perfect Fashion Brand Name
1. Have a Mental Image of Your Brand
Before you begin searching for an excellent brand name, you should have a clear mental vision of what you want your fashion business to be in the future. This knowledge will have an impact on every idea you develop for your brand.
Also, learn everything you can about your business, its niche, and the fashion industry in general. This will assist you in choosing a name that captures all elements of your brand.
But, don’t get too engrossed in your study that you ignore your competitor’s brand, goods, and marketing plan, since this can help you discover what works, what doesn’t, and what it takes to attract your target clientele.
Filter the ideas you’ve gathered until you’ve identified the ones that best fit the core theme of your brand.
2. Build a Compelling Brand Tone
One sure way to pick a name that reflects your company’s core theme is to make sure it has the proper tone and evokes the right feelings in your consumers.
And the best way to do that is to concentrate on your customers and discover what’d attract them to your company. Knowing your target audience makes it simple to know if your brand’s name should be:
- Prestigious like Cartier
- Fun and exciting like Sunday Energy
- Amiable and inviting like Luv AJ
- Practical or pragmatic like Sincerely Silver
3. Understand Your Company’s Branding Elements
Although the tone of your brand’s name is important, you can only build your brand’s identity if you understand your company’s branding elements.
So, grab a pen and paper and begin writing down your opinions on your company’s:
- Big ideas: What are your fashion company’s guiding principles?
- Values: What personal or audience values does your brand stand by?
- Brand story: Is there a story you can connect to your business?
- Value proposition: Why should customers choose you?
When searching for a great name, don’t focus on your brand’s complex operations, the pricey cutting-edge technology you use, or the fact that your store is neatly designed.
Instead, put more emphasis on the finer points of your brand, such as your brand’s goal; how you started your company so customers can enjoy the little pleasures in life; your vision; bringing the world closer to special outfits, precious stones, and breathtaking jewelry; and your value; superb style, reasonable prices, and teamwork. Details like this will help you choose the best name.
4. Prepare Your Naming Criteria and Start Brainstorming
Everything we’ve mentioned so far will assist you in developing your brand’s name criteria which will give you a decent idea of what name would be best for your fashion brand.
So, get creative and search your dictionaries and thesauruses for words that satisfy your brand’s naming criteria.
Prepare a list of short, intriguing, creative, memorable, or symbolic words that can make your fashion brand stand out.
However, if brainstorming seems too difficult and time-consuming, you can always use a company name generator to find fascinating fashion brand names for your new business.
Check Your Name with the USPTO
After you’ve generated a list of potential names, don’t just pick one at random because it sounds nice; instead, assemble a small sample of your target audience, run your list by them, and pick the best one they like.
But before selecting the word, check with the USPTO to see whether another business has already trademarked it. Checking your name with USPTO is the easiest path to avoiding future copyright claims.
Suggested Read: 10 Top Fashion Designers In India
Author Bio and Headshot: Grant Polachek is the Head of Branding at Inc 500 company Squadhelp.com, the world’s #1 naming platform, with 30,000+ customers from early-stage startups across the globe to the largest corporations including Nestle, Philips, Hilton, Pepsi, and AutoNation.