There is no remedy for love but to love more…
February 14th – the day which is called after Saint Valentine’s name Valentine’s Day is one of the most famous holidays in the world. It is the traditional day for lovers to express their love to each other. They do this by sending Valentine’s cards with romantic messages. It is common to leave the card unsigned. Other traditions on this day are buying chocolates and giving red roses.
Valentine’s Day used to be an American and European thing, but now it has gone all over the world. It has become very commercial. Companies that make Valentine’s goods even encourage people to send Valentine’s cards to their parents and other family members!
In Japan, only women give Valentine’s gifts – to all the men they know. There is confusion over which Saint Valentine the day is named after. It is either Valentine of Rome, who lived in the third century, or Saint Valentine, bishop of Terni, from the 14th century. The custom of exchanging romantic messages seems to have started in 19th-century England. In 1847, an American woman, Esther Howland, started producing and selling Valentine cards.
Today, over one billion are sent worldwide, with women sending 85 per cent of them. Different companies slowly saw the opportunities to make money from Valentine’s Day. In the 1980s, diamond companies began promoting jewellery as the ultimate Valentine’s gift. French and Italian restaurants are also very busy on this day.
In India Valentines day is driven more by fashion and less by emotions. Gift galleries, clubs, pubs, hotels etc. en-cash emotions and earn a lot on this day and couples express their “true love” on this day. In Hinduism, there is a god of love called Kamadeva, who wields a bow of flowers and it is believed couples stuck by his arrows fall in love.
It’s supposed to be a day when we pay special attention to the people we love. It’s an especially important day in romantic relationships, although there are Valentine’s cards for parents, children, friends… pretty much anybody. Though some see it as a western import and hesitate to celebrate, there exist a large and growing number of those who love the feeling behind the beautiful and romantic festival. Especially to the Indian youth February 14 signifies love – a day when people express their affection for others. Just as several other countries, people in India too celebrate the Valentine’s Day by exchanging cards and gifts.