KVIC (Khadi & Village Industries Commission) and Raymond join hands for a strategic joint initiative for marketing Khadi Raymond to launch Khadi Label in India Khadi & Village Industries Commission, Ministry of MSME, Government of India inked an exclusive partnership with Raymond Ltd, India’s leading Textile & Apparel Company. This first of its kind initiative explores synergies between two iconic Indian brands that boast of Make in India legacy and represents the rich cultural heritage of India.
KVIC Chairman said, “Inking an agreement with Raymond for value-added marketing of Khadi is an act of integrating rural industry with urban industry, which in other words is the socio-economic unity of nation’s creative diversity. This is a historic agreement where a major fabric producer like Raymond will promote Khadi. In line with the Prime Minister’s vision, this agreement is going to bridge the urban-rural divide. The best of India’s minds and resources should work for the poorest and rural have-nots. This, therefore, is a humble gesture of KVIC in this direction.”
Raymond has agreed to a guaranteed minimum procurement of Khadi and Khadi products for a period of 5 years with primary purchases of muslin cotton and silk. Branded as ‘Khadi by Raymond’, a mélange of Indian ethos and latest trends is sure to position Khadi as a viable fashion fabric. As a part of this strategic association, Raymond will also bring in the design interventions at Khadi manufacturing clusters across the country along with providing technical expertise. Khadi by Raymond products will be available at KVIC outlets, The Raymond Shops across India, and leading e-commerce portals.