Digishala a new TV Channel introduced by Government to promote Cashless transaction and Digital payment system.
In order to transform the entire ecosystem of public services through the use of information technology, the Government of India has launched the Digital India programme with the vision to transform India into a digitally empowered society and knowledge economy. A new channel is launched by Law and information technology (IT) minister Ravi Shankar Prasad and called the channel as DigiShala a free Doordarshan DTH channel which will educate and guide people about digital India.
The Digital India programme is a flagship programme of the Government of India with a vision to transform India into a digitally empowered society and knowledge economy. “Faceless, Paperless, Cashless” is one of professed role of Digital India. It will tell about various digital payment method avaliable and how they can be used. It will promote cashless transactions and converting India into less-cash society, It will guide people about various digital payments options that are available like Banking Card, USSD, AEPS, UPI, Mobile Wallet, Banks Pre paid cards, Point if Sale, Internet Banking, Mobile Banking, Micro ATM.
The central government will also support ‘Rural Regional Banks’ and ‘Cooperative Banks’ to issue “Rupay Kisan Cards” to 4.32 crore ‘Kisan Credit Card’ holders to enable them to make digital transactions at POS machines, micro ATMs and ATMs.